  What I Do

  Performance coaching and applied support across sport, fitness, and wellbeing.

  For individuals, teams, and organisations.

  Available in person and online.

  Explore my services.

Sports Performance Services

Athlete Training Programmes

Football Coaching

Athletics Coaching

Boxing Coaching

Personal Coaching

Personal Training

Olympic Weightlifting & Powerlifting

Running Coaching

Pre & Post Natal Exercise

Online Coaching & Performance Support

Remote coaching and performance services designed to deliver the same clarity, structure, and impact as in‑person work.

Sessions are delivered via Zoom and other digital platforms, tailored to individuals, teams, and organisations seeking high‑quality support.

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Contact Lizzie

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Performance Director
Applied Performance & Coaching

Who Do I Work With?

I work with athletes, teams, federations, organisations and members of the public across Saudi Arabia, Jordan, the wider MENA region and global sport. My work spans football, Olympic sport and wider multi‑sport environments, combining system development with practical performance delivery and coaching.

Building strong relationships is central to my work. My authenticity and openness underpin how I build trust, engage positively with athletes and clients of different ages, ability levels and performance goals, and support environments to grow capability and confidence.

My consultancy builds capability, strengthens environments and systems, and integrates performance and medical leadership with applied expertise across sprinting and endurance disciplines, combat sports, and field and court sports. This breadth supports national, professional and Olympic pathways with both strategic oversight and sport‑specific understanding.

My career includes extensive multi‑sport achievements and leadership roles with London City Lionesses, Kristianstads DFF and Malmö FF across men’s, women’s and youth pathways. To explore my football work, visit the Football Coaching section, or learn more about my methods in Intelligent Methods .

Jordan Women’s Pro League Champions 2025 with Etihad Club
29 points, 8 clear of rivals – first season at Etihad

Jordan Women’s Cup Champions 2025 with Etihad Club
Dominant 5‑goal final, clean sheet – first season

AFC Champions League Qualification with Etihad Club 2026

Advanced Youth Boys’ Teams with Etihad Club: U15s Round of 16, U19s Quarter Finals, U17s top‑6 elite status

FA Women’s Championship with London City Lionesses – 2nd Place 2022
FA Women’s Championship with London City Lionesses – 3rd Place 2023

Svenska Cupen Group 2 Quarter Final 2021 with Kristianstad DFF

Damallsvenskan – 2nd Place (May 2021)

Swedish League Champions 2020 – Gold with Malmö FF
Svenska Mästare 2020 med Malmö FF
Svenska Cupen Finalists 2020 with Malmö FF • Allsvenskan

UEFA Europa League Championships qualifying rounds (Round of 32) with Malmö FF

UEFA European Championships qualifying rounds and final tournament • International challenge matches

Rugby Union 6 Nations

Domestic trophies, league titles, and top‑four finishes in Scottish football (2010–2015)
Scottish FA U15s–U19s National Teams

Coaching Scottish Rugby – SRU (Academy Men’s & Pathway Women’s)
Scottish Hockey Men’s U18s & U21s National Teams

Director‑Level Performance Portfolio

Advancing performance environments across Saudi Arabia, MENA and Europe, with full 2025 achievements and expanded Director and Head of Performance scope.

Access the updated Director‑level portfolio reflecting performance leadership across Saudi Arabia, MENA, and European sport.

Download Portfolio

What’s My Professional Coaching Background?

My professional coaching background spans 10+ years of leadership across Olympic sport, elite football, multi‑sport environments, and organisations working across amateur and elite sport, health, fitness and wellbeing. I specialise in building integrated performance systems that connect medical, sport science, psychology, nutrition, performance analysis and wider performance domains. My work supports men’s, women’s and youth teams, helping organisations stabilise environments, strengthen structures and deliver measurable, evidence‑based impact.

I take a full‑commitment approach to every environment I work with. I focus on building healthy, sustainable department functions that are culturally aligned and capable of supporting long‑term success. I design talent environments and performance ecosystems that enable teams to thrive on and off the field, acting as the connective layer that aligns culture, values and performance.

I am an accredited ASCC coach and a member of the UK Strength & Conditioning Association. I hold coaching qualifications across multiple sports and graduated from Teesside University with a BA Honours in History. My experience spans non‑profit organisations, elite and development pathways, and high‑performance environments across Saudi Arabia, Jordan, the wider MENA region and Europe.

I maintain a blog that provides high‑quality educational content, practical insights and evidence‑informed resources across fitness, health, well‑being and performance sport. I am committed to continuous learning, knowledge sharing and supporting others in their development.

More on my qualifications, training and professional standards can be found on my website or LinkedIn profile. My client base includes elite athletes, clubs, federations, NGOs, professional associations and members of the public.

Insights, Performance & Applied Learning

A curated space for evidence‑informed content across performance, health, well‑being and sport. The blog offers practical insights and applied guidance shaped by 10+ years of leadership across Olympic sport, elite football, multi‑sport environments, and organisations working across amateur and elite sport, health, fitness and wellbeing.

Each article provides clarity, depth and real‑world impact — supporting athletes, coaches, practitioners and organisations seeking dependable, actionable knowledge. The content reflects my work across Saudi Arabia, Jordan, the wider MENA region and global sport, blending system‑level thinking with applied performance expertise.

Visit the Blog

More on my qualifications, training and professional standards can be found in my Qualifications, Training & Industry Standards section.

My client base spans elite athletes, clubs, professional associations, NGOs, federations and members of the public. If you need to know more, you can access further information in my Clients & Associations section.

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  Clients & Associations

  A curated overview of projects and partnerships reflecting the diverse performance needs of clients and organisations across sport, fitness, and wellbeing.

Testimonials

Sport Performance

Featured

Etihad Relationships & Performance Reflections

This section features reflections from Etihad athletes and team members on the relationships, learning, and environment standards that support long‑term development in MENA.

Jenny Bindon 2 x Olympian, International Football Player and Coach, NCAA Soccer Coach, Team Liaison Officer FIFA Women's World Cup Australia and New Zealand 2023, Goalkeeper Head Coach

Lizzie is an asset to any team. Her work ethic and attention to detail are critical to her coaching success.

London City Lionesses - Women's First Team Season 1 & 2

London City Lionesses - Women's First Team

Oscar North - Oxford University

Dr Tony Turner - Programme Director MSc Strength and Conditioning, University of Edinburgh

Caroline Weir - Real Madrid C.F & Scotland International

Abdullah Al-Sunaid- CEO Saudi Arabian Fencing Federation

Alex Colquhun - Football Player Squires Gate FC

Lama Alfozan-Saudi Arabian Fencer (Epee) Rio Olympics 2016 & Asian Games 2018 Development Squad

Personal Coaching

Featured

Sarah Cole - Client

Margarita Egorova & Ian Gale - Clients

Christian Osborne - Client

Jessica Cunniffee - Client

“In the months that following i managed PBs in 10k, 10 miles & half marathon. I was running 30 miles a week injury free :) ’’

Adrian Dunn - Client

“Lizzie is an ideal coach for those people who lack confidence with gym equipment and workout sessions’’.

Jo Mcgrath - Running Performance Client

“ Hey Lizzie - I was the complete beginner and just want to thank you for a great training session. I learnt a lot and you were very inspiring“.

Weightlifting - Course & Classes

“Thank you so much for this, and I’m sorry I couldn’t be there for the last session. I have greatly enjoyed the course and am feeling excited, if also a little daunted, by keeping it up. Having a programme is really useful and I will aim to start asap”

Saima Thompson - Client

“Lizzie is the definition of coach and mentor, I used her services in 2017 as i lacked confidence with workout routines and using gym equipment. Lizzie gave me the tools I need to feel my best when exercising. Patient, professional and engaging I enjoyed the sessions and have gained confidence skills for life. This year I called on Lizzie again in a totally different scenario, I had been diagnosed with stage 4 lung cancer.”

Jessica Cunniffe - Client

“What did you value most about these sessions? Lizzie's expertise - she got to the heart of my running issues after about 30 seconds and filled the hour with an amazing amount of content.”

Sue Hill - Client

“ Lizzie has been inspirational to me and has moved me to another level. As a nearly 68 year old it is important to me to maintain physical fitness as it aids mental fitness as well.”

  
  Personal coaching designed to support your goals with clarity, structure, and accountability.

  Qualifications, Training & Industry Standards

  A professional foundation built through accredited qualifications, continuous development, and recognised industry standards across sport, fitness, and performance.

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  My Values

  My values guide how I work and how I support the people and organisations I work with. I focus on understanding individual needs and aspirations to help clients achieve what matters most.

  Click below to explore more.