What I Do

 Fitness and Well-Being Services. Sports Performance Coaching.

For Individuals, Teams & Organisations.

Explore The Services Below.

Sports Performance Services

Personal Coaching

All Personal Coaching and Sport Performance Services are also available online via Zoom and other digital platforms.

Go to my shop to purchase Personal Coaching or Sport Performance services.

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Coach

Performance Coach

Who Do I Work With?

Different groups of people, Individuals and communities In both health and well-being settings and elite professional sport, covering a broad range of needs. I help Individuals physical and psychological well-being, coach and develop sports performance, Including Injury reduction and Illness.

My deep authenticity and openness are how I build relationships, and I have a strong capacity to positively engage with athletes and clients of different ages, ability levels and performance goals.

My core values are compassion and integrity. I believe supportive compassionate environments elevate and empower everyone. My compassion means a shared understanding and collaboration, I believe we become better at serving others and everyone benefits. My integrity means I embrace and take ownership, responsibility, and accountability. I provide a positive, can-do approach to enhance confidence and mettle.

My career spans to date extensive multi-sport achievements and competition experience. Previously Head of Performance at London City Lionesses, Kristianstads DFF, and Assistant Strength and Conditioning Coach at Malmö FF Football Club In Sweden, Men's 1st Team A-Lag Herr. To see more of my football achievements go to football coaching or to find out more click to see my Intelligent Methods.

Read More About My Sport Performance Experience and Achievements.

Director‑Level Performance Portfolio Advancing performance environments across Saudi Arabia, MENA and Europe, with full 2025 achievements and expanded Director and Head of Performance scope

Access the updated Director‑level portfolio reflecting performance leadership across Saudi Arabia, MENA, and European sport.

What’s My Professional Coaching Background?

My professional coaching background Is diverse and Includes significant skills and experience working In sport. I have over twenty years extensive leadership experience which Includes non-profit organisations, amateur and elite sporting environments as well as health and fitness. I lead all aspects of Performance Support across Men’s, Women’s & Youth teams, delivering best-In-class physical performance services, encompassing Sport Science, Sports Medicine, Psychology, Performance Analysis, Nutrition, & other performance domains. Adding value across organisation’s and teams in sport and leisure.

I take no short cuts, and I go all In with the organisations and teams I work with. I take a groundwater approach to ensure all department functions are healthy, deeply embedded at the roots. I create the best talent environments and eco-systems to support winning teams on and off the field. I provide the glue to support and piece together all elements of culture, values, and performance.

I am a member of the UK Strength & Conditioning Association and hold the accredited coach ASCC status. I graduated from Teesside University where I obtained a BA Honours In History. I hold coaching qualifications and certifications across a number of sports.

I have a blog, keeping up with the latest developments, advice and resources for fitness, health, well-being and performance sport. I continuously seek opportunities to broaden my knowledge, gather and share resources with others.

More on my qualifications, training and professional standards can be found here or on my LinkedIn profile here.

My client base Is Inclusive from elite athletes, clubs, through to professional associations, NGO's, federations and members of the public. If you need to know more click here.

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Clients & Associations

  The list below shows my work, chosen to reflect the diverse needs of my clients & associations.

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Testimonials

Sport Performance

Personal Coaching

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Qualifications

Training

& Industry Standards

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My Values

Our values are what we find meaningful In life.
I understand the needs & aspirations of my clients to help them achieve what matters most.

Click below to explore more.