Values & Community
My work is grounded in the principles of Olympism — integrating sport, culture, and education to build environments that develop people as well as performance. These values guide my contribution to communities, cultural platforms, and learning spaces across Saudi Arabia, Jordan, and the wider MENA region.
Sport
The practice of sport and physical activity is a human right. Every individual must have the possibility of practicing sport without discrimination of any kind. I encourage the regular practice of sport and health activities by all people in society, regardless of sex, age, social background or economic status.
Culture
Sport is a universal element in all cultures. The association of sport with art and culture is at the heart of the Olympic Movement. My values are in keeping with the tradition of the Olympic Games. I seek to collaborate with cultural platforms, communities, museums, libraries and universities.
Education
The potential of sport to be an educational and communication tool is unique. Research shows that education and health are closely linked. Promoting the health and well‑being of students within schools, colleges and universities has the potential to improve educational outcomes and long‑term wellness.